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Princess Amal & the Patron Saint of Hollywood

“George Clooney is to Hollywood as Uncle Sam is to America.” Vulture The power of Amal In the ‘Amal & Angie Jo’ post, Lainey make an interesting comparison between the two new queen of hollywood....

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FASHION MAGAZINE NOVEMBER 2014 ISSUE : COVER BATTLE

The pre-Oscars campaign  It’s November, which means that award season is in full swing, and as such the actors starring in award bait are beginning to lay the foundation of their Oscar campaigns....

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Selena Gomez & The Art Of Selling Break ups

Ok We ABSOLUTELY need to talk about Selena Gomez. Have you watched Selena Gomez’s new video for The Heart Wants What It Wants yet? The song is a total bore but the video makes it interesting. WHY?...

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Kim Kardashian doesn’t realize she’s the butt of an old racial joke

Originally posted on theGrio: Last night, social media was flooded with images of Paper Magazine’s Winter 2014 cover featuring Kim Kardashian’s glistening posterior. The response was both explosive...

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FASHION MAGAZINE DECEMBER 2014 ISSUE : COVER BATTLE

- TOP STORIES OF DECEMBER -  CUMBERLOVE It’s a real Cumberobsession  Cumberbatch is currently promoting reaaaally hard the movie for which he will win an Oscar.   “The Imitation Game,”. Keira Knightley...

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Today in Brand celebrity formation – The

Today in Brand celebrity formation – The Transformation of Eddie Redmayne http://ow.ly/FzGdvFiled under: Beyond Celebrity Business

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Golden Globes 2015 – Red Carpet Review

At least but not last. My golden globes red carpet mini review. Filed under: Beyond Awards, Beyond Fashion Tagged: 72 th Golden Globes Awards, awards season, fashion, Oscars campaign, red carpet, review

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FASHION MAGAZINE JANUARY 2014 ISSUE : COVER BATTLE

THE AWARD SEASON IS OFFICIALLY OPEN ! And it’s the best season of the year. Red carpets, Awards, Dress porn, Red carpets, Awards, Dress porn, suits, movies, movie stars HOLLYWOOD BABY! It’s that kind...

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The secret behind the “#breaktheinternet” hashtag.

Kim K for Paper Hosting that butt is an impressive feat. You can’t just put Kim Kardashian nudes on the Internet and walk away. You need to plan. “We may get a lot of traffic.” PAPER is an arts,...

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Dear Fashion Week : There’s No Such Thing As Diversity.

This week I did something I haven’t done in years : I watched Paris Fashion Week live Shows. Lanvin, Etam, H&M, Balmain, Balenciaga, etc. Fashion was great and the celebs were entertaining.  Then...

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#TIDALforALL Meant To Break The Music Industry – When Too Much Is Too Much ?

Did Jay-Z Go Too Far With The Celebrity Marketing? In celebrity business and branding, the Carters are King and Queen. So it wasn’t surprising at all when yesterday Jay-Z made a huge buzz by launching...

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Princess Amal & the Patron Saint of Hollywood

“George Clooney is to Hollywood as Uncle Sam is to America.” Vulture The power of Amal In the ‘Amal & Angie Jo’ post, Lainey make an interesting comparison between the two new queen of hollywood....

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The Business of Music Festival – Marketing To The Millennials

It’s Coachella time!! It’s that time of the year were you start seeing a million pictures of hippie hobo post-spring breakers teenagers and celebrities putting their Coachella costume. Some call it a...

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Kardashian, Jenner, West : A Mega Brand

4 Years ago I read an article on Daily Mail on how Kris Jenner built a $65M family empire, and I knew at that time that this family would play a crucial role in the celebrity space. But back in 2011 I...

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– L’effet TomKat – Grandes femmes, petits hommes.

Nouvelle catégorie sur BC.com!  Plus cours, moins business, moins sérieux, et en “Français s’il vous plait” (C’est un test, donc je ne promets pas continuer sur cette lancé, sauf si vous me suppliez...

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Beyond Brand Person #1 | Jared Leto the multi-faceted career

Jared Leto: Successful actor, acclaimed artist and thriving entrepreneur.  “I am more of a creator; I like to get my hands dirty.”_Huffpo Click to view slideshow. Jared Leto had an amazing award...

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Beyond Dress Porn | #METGala2015 Best Dress

ALL THE LOOKS FROM THE 2015 MET GALA Hey Dress Lovers ! It’s MET Ball Gala It’s one of my favourite Gala of the year. This year MET Ball Gala theme was : China: Through The Looking Glass. And the...

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De Célébrité à Marque-Personne | Les Fondations

Depuis le temps que je tiens ce blogue, je me suis rendu compte que je n’avais jamais étlabli ce que représente le fabuleux concept de Marque-Personne. Du haut de mon petit blogue, et de mon article...

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The Rise of Lupita : Because She Worth It

I like Lupita Nyong’o. Everyone does, right? She’s great. This is not about her. It’s about what you might call the white liberal construction of Lupita Nyong’o. Lupita Nyong’o’s riveting performance...

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Rihanna : The Bad Girl Gone Dior.

Rihanna & Fashion : After Balmain, Dior. “Celebrity is more important today than it used to be,” Oliver Rousteing Creative director of Balmain. Rihanna shares a long story with fashion and couture....

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