4 Years ago I read an article on Daily Mail on how Kris Jenner built a $65M family empire, and I knew at that time that this family would play a crucial role in the celebrity space. But back in 2011 I wouldn’t ever guess to what point they would become that powerful. Unless that today, one of the most famous of the Kardashian Klan had managed to be included in the very hot list of Time’s most influential people of the year. Kim Kardashian “The first lady of #fame” is among Pope France, Angela Merkel or Tim Cook one of the titans of our time.
Whether we like them or hate them ( and If you read me you may know by now that I mostly belong to the hater part of this world – Read ‘Hating Kimye‘), we cannot disagree with the fact that that family brand has changed a lot in the game (remember the #breaktheinternet thing ?)
This modern family suddenly became a mega-brand selling inexhaustible personas-product. From the modelling super socialite Jenners girls, the transgender father, the role-model-rapper-black-Madonna Kanye West to the little North west. They’re pretending to represent every facets of the American dream.
The Kardashians are a totally modern construct. They are a blended family, of Armenian descent, with biracial pairings (Kim is married to Kanye West) and a reportedly transgender parent. They work hard, and they stick together through thick and thin. _Kim Kardashian west Time’s profile by Martha Stewart
Kim Kardashian West is a media phenomenon.
I choose to feature in this post an excellent piece I found on Linkedin analysing the path and the influence of Kim Kardashian brand. An excellent piece of contemporary celebrity analysis.
No, I’m really not a Kim Kardashian fan, but I’ve been watching how she’s progressed over the last five to six years.
I watched unknowingly how she went from being the grade F social butterfly and friend of the Paris Hilton gang to become one of the world’s most recognized woman.
A woman who went from sex tape vixen to controlling all of social media, magazines, and just about anything she puts herself into (or out of).
Kim Kardashian is in control everywhere she goes. Everyone wants to have her do something for them, their company, or whatever they have just so that they will benefit from her millions of fans and followers in order to grab a piece of that pie.
I read an article just a few days ago about something Kardashian had written or maybe it was a photo book and she had signed only so many copies of this book and the books were to go on sale. The books went on sale and they sold out within minutes.
Now, I know there are many celebrities out there who might command the media world just as much as Kim Kardashian does, but they’re stars in their field. Kim Kardashian has no hit song or hit movie or even a real modeling career but here she is more popular than and more in command than the biggest celebrities in the world.
She is just a popular, if not more than, Beyoncé or Rhianna and you know it. A lot of people just don’t want to say it out loud for fear of ruining their reputations.
Everything Kardashian touches is gold; she’s like a walking magnet that attracts money, fame and fortune wherever she goes and whatever she does. She has this exotic beauty and a great body that helped her amass her fortune. Who doesn’t want to be a part of that??
Another story I came across a few months ago has Kim saying to one of the clan that she made their career and what do you say behind that?? They know it’s true-that without Kim, her family would more than likely not be as popular as they are now. Anything that any one of the Kardashian clan does makes headlines no matter what it is they’re doing.
Kanye West locked eyes with Kim while he was still dating Amber Rose and stated later that he knew he and Kim would be married and with family. He knew what he was doing. Don’t think Kanye went all in for LOVE. He knew once he planted himself into Kim’s life that he would not be leaving any time soon. He hit the jackpot, to say the least, right?
He knows that whatever he does from now on in his life will be planned for his future, his music and his fashion career. He has it made. Yeah, Kanye was/is a very prolific writer, musician, etc., but his world revolves around the Kim Kardashian machine whether he likes it or not.
Ray J will probably never have to work again in life because of that infamous sex tape. He has a music career of sorts but let’s be honest, he’s not at the top of the charts so I know this unexpected fortune is a blessing for him.
All of the family members need to (after God) thank Kim every single day of their lives for the rest of their lives for her being the person that she is because she did make their careers and their lives fantastic. I’m sure the constant cameras and media attention can be a bit too much, but it is what it is and I believe they’re having a good time with all of it.
Like it or not, Kim Kardashian is a powerful woman in the world. Hats off to her.
Source : Linkedin
Filed under: Beyond Celebrity Branding, Beyond Celebrity Business, Celebrity Obsession
