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From Angelina Jolie to Amal Clooney : A Brand Transformation
What does Angelina Jolie-Pitt & Amal Clooney have in common ? Two women, two stories. They both drastically managed and transformed their image in the past years by building and developing a...
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Cover of the month : Jaden & Willow Smith for Interview magazine
In another post-apocalyptic editorial, Jaden & Willow Smith say some very mature words under the guidance of Pharrell Williams. I haven’t read the article entirely, but I was extremely drawn to...
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How Rihanna’s night turned into Beyonce’s
Last week was the MTV’s Video Music Awards (VMAs) where Rihanna was honored by getting the VMA’s Vanguard Award. She got to perform 4 sets of medleys, each one with a specific tone. She was, however,...
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Cover of the month : Rihanna for W September
It’s almost the end of August and it means that it is back to school for a lot of people. It also means that September is coming and that the most anticipated publications of the year have already...
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The real Problem of Star Trek Beyond
So I went to see Star Trek Beyond Monday night. It was OK. Not boring but not great. I felt it had the same story as the second movie, and a few jokes here and there to make it easier on us to pass the...
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Leslie Jones quits but then comes back on Twitter
Note from – BeyondElo, Hello dear followers. Yes BC.com is back. and here’s the first blog post in one year wrote by my dear co-writer : TK. Lots of love and gossips y’all! I went to see Ghostbusters...
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Iconic celebrity women in fashion campaigns
LARA STONE + KATE MOSS FOR BALENCIAGA’S FALL CAMPAIGN Source : http://fashionista.com/2015/06/balenciaga-kate-moss-lara-stone CHER, WINONA RYDER AND WILLOW SMITH ARE THE NEW FACES OF MARC JACOBS It’s...
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Tips for building a successful partnership with celebrities and bloggers
For some brands, like Nike and H&M, writing large checks to prominent figures is a small price to pay for significant exposure and brand alignment with people who have their own powerful brands....
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Brand Person Of The Month : Jessica Alba
Alba & the $1 Billion Honest company Last month, I talked about Tidal and the battle of Jay-Z to make his newest company to happen ( it still a mess if you want to know). That month I want to talk...
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Caitlyn : The Ultimate Underdog
How the Kardashian/ Jenner brand keeps the internet obsessed with them ? In the last few years, ex-Bruce Jenner has been an ancillary but vivid participant in the bizarre public spectacle that is the...
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Welcome to Uncle Terry’s terrible Jungle Part II
Keep It Up With The Creepy Terry Last night, fashion’s resident oddball Pharrell Williams showed up to accept the Fashion Icon Award at the CFDAs and defended Terry Richardson during his speech : He’s...
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Cannes Diary : Bye Bye Cannes
It’s a wrap ! The 68th annual Cannes Film Festival is officially over. And what a festival Cannes was ! Full of amazing dresses and tuxedos and new movies to discover. Cannes is one of my favorite...
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It’s Cannes #DressPorn again !
IT’S DRESS PORN SEASON AGAIN ! The Cannes Film Festival is like the best BEST period for Dress pornish. My favorite festival after…the Oscars and the MET Ball Gala (Read here & here). And this...
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Rihanna : The Bad Girl Gone Dior.
Rihanna & Fashion : After Balmain, Dior. “Celebrity is more important today than it used to be,” Oliver Rousteing Creative director of Balmain. Rihanna shares a long story with fashion and couture....
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The Rise of Lupita : Because She Worth It
I like Lupita Nyong’o. Everyone does, right? She’s great. This is not about her. It’s about what you might call the white liberal construction of Lupita Nyong’o. Lupita Nyong’o’s riveting performance...
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De Célébrité à Marque-Personne | Les Fondations
Depuis le temps que je tiens ce blogue, je me suis rendu compte que je n’avais jamais étlabli ce que représente le fabuleux concept de Marque-Personne. Du haut de mon petit blogue, et de mon article...
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Beyond Dress Porn | #METGala2015 Best Dress
ALL THE LOOKS FROM THE 2015 MET GALA Hey Dress Lovers ! It’s MET Ball Gala It’s one of my favourite Gala of the year. This year MET Ball Gala theme was : China: Through The Looking Glass. And the...
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Beyond Brand Person #1 | Jared Leto the multi-faceted career
Jared Leto: Successful actor, acclaimed artist and thriving entrepreneur. “I am more of a creator; I like to get my hands dirty.”_Huffpo Click to view slideshow. Jared Leto had an amazing award...
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– L’effet TomKat – Grandes femmes, petits hommes.
Nouvelle catégorie sur BC.com! Plus cours, moins business, moins sérieux, et en “Français s’il vous plait” (C’est un test, donc je ne promets pas continuer sur cette lancé, sauf si vous me suppliez...
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Kardashian, Jenner, West : A Mega Brand
4 Years ago I read an article on Daily Mail on how Kris Jenner built a $65M family empire, and I knew at that time that this family would play a crucial role in the celebrity space. But back in 2011 I...
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