Clik here to view.
Caitlyn : The Ultimate Underdog
How the Kardashian/ Jenner brand keeps the internet obsessed with them ? In the last few years, ex-Bruce Jenner has been an ancillary but vivid participant in the bizarre public spectacle that is the...
View ArticleClik here to view.
Brand Person Of The Month : Jessica Alba
Alba & the $1 Billion Honest company Last month, I talked about Tidal and the battle of Jay-Z to make his newest company to happen ( it still a mess if you want to know). That month I want to talk...
View ArticleClik here to view.
Tips for building a successful partnership with celebrities and bloggers
For some brands, like Nike and H&M, writing large checks to prominent figures is a small price to pay for significant exposure and brand alignment with people who have their own powerful brands....
View ArticleClik here to view.
Iconic celebrity women in fashion campaigns
LARA STONE + KATE MOSS FOR BALENCIAGA’S FALL CAMPAIGN Source : http://fashionista.com/2015/06/balenciaga-kate-moss-lara-stone CHER, WINONA RYDER AND WILLOW SMITH ARE THE NEW FACES OF MARC JACOBS It’s...
View ArticleClik here to view.
Leslie Jones quits but then comes back on Twitter
Note from – BeyondElo, Hello dear followers. Yes BC.com is back. and here’s the first blog post in one year wrote by my dear co-writer : TK. Lots of love and gossips y’all! I went to see Ghostbusters...
View ArticleClik here to view.
The real Problem of Star Trek Beyond
So I went to see Star Trek Beyond Monday night. It was OK. Not boring but not great. I felt it had the same story as the second movie, and a few jokes here and there to make it easier on us to pass the...
View ArticleClik here to view.
Cover of the month : Rihanna for W September
It’s almost the end of August and it means that it is back to school for a lot of people. It also means that September is coming and that the most anticipated publications of the year have already...
View ArticleClik here to view.
How Rihanna’s night turned into Beyonce’s
Last week was the MTV’s Video Music Awards (VMAs) where Rihanna was honored by getting the VMA’s Vanguard Award. She got to perform 4 sets of medleys, each one with a specific tone. She was, however,...
View ArticleClik here to view.
Cover of the month : Jaden & Willow Smith for Interview magazine
In another post-apocalyptic editorial, Jaden & Willow Smith say some very mature words under the guidance of Pharrell Williams. I haven’t read the article entirely, but I was extremely drawn to...
View ArticleClik here to view.
From Angelina Jolie to Amal Clooney : A Brand Transformation
What does Angelina Jolie-Pitt & Amal Clooney have in common ? Two women, two stories. They both drastically managed and transformed their image in the past years by building and developing a...
View Article